From a book store to a lifestyle space Japanese book store Tsutaya put in their hand to propose a lifestyle suggestion. Tsutaya is not only a place for reading, but also a place to break down the boundaries of shopping. Tsutaya, a book franchise brand for the company 'CCC (Culture Convenience Club)', is a multi-package store offering books and other related products at the same time. As of 2018, it operates more than 1,400 stores across Japan. ▲ Ginza Six, Tsutaya (Image Credit : Sybilla Patrizia ) The target customer of Tsuyada Daikan Yama Store is Takaishi, middle-aged person between 50 and 65 years old. Tsutaya organized their bookstores, record shops, video shops, cafes to suit the tastes of this generation. Main themes are about humanities, literature, art, hobbies, architecture, design, cooking and travel. With the aim of a demographically granular market, they were able to provide products, services and experiences that matched their customers' ne
Regeneration of useless space As time progresses, the places that once played crucial role for decades sometimes have fallen into the scourge of the city. However, when redeveloping these spaces, the reminiscences of the past occasionally serves as a strong points enhancing the value of space. There are variety of 'rejuvenation projects' that are born again as completely new spaces from double-binded one. Recently in London, a project is underway to regenerate the entire thermal power plant that once provided power to the entire city. Battersea, which was built in 1939 in London's Wandworth District, had served as London's main power source for about 45 years until the shutdown of the power plant in 1983. It was left untouched for over 20 years. ▲ Battersea Power Station (Image Credit : What's On) In 2004, the city of London set up a development plan for this area. At that time, the land price itself was so high that it had a difficulty attracti